Millennials, or Generation Y, were born just before or after the turn of the 21st century. They represent a significant generational shift as their outlook on life is vastly different than that of the generations that preceded them. Recent surveys indicate that these preferences are set to hit the casino industry unless it implements measures to entice millennial gamblers.
Here are some steps casinos are taking:
While the internet was not as we know it today when they were born, millennials are the first generation to grow up with the World-Wide Web at their disposal. They have also witnessed the evolution of cellphones and are aghast when shown the first mobile phones their parents used when they were born.
Millennials do so much more online than Generation X or the Baby Boomers. Therefore, it makes sense to introduce the concept of an internet casino to draw their attention. Several US states have legalized online gambling, and others are clamoring to follow in their footsteps. It seems that gambling will shift from most brick-and-mortar facilities to the virtual world. This same trend was predicted in the 1950s , but never materialized because casinos adapted to the younger generations’ preferences.
Millennials do not seem as enamored of traditional casino games as older generations. Slots games are something they tend to avoid, which is bad news for the casino industry, which relies on these machines for a good deal of its income. Table games still hold some allure, especially those that require players to strategize, such as blackjack and poker.
The casino industry has not taken these findings lightly. Instead, online slots games are evolving, progressing into storyline games, where each level unlocks a new element to a narrative based on a theme, such as Roman times or ancient Egypt.No matter where they play or the format of the game, millennials require engagement that comes from outstanding graphics and a high-tech approach to gambling.
It is not over yet
Brick-and-mortar casinos will not be closing their doors imminently, despite findings that indicate fewer millennials are interested in gambling. It seems that they will still visit casinos, but not for the sole purpose of gambling. Having learned the value of saving money in college, millennials expect to get value for their hard-earned money when they spend it.
For millennials, a visit to a gambling establishment is more about the experience, and they are interested in live shows, entertainment, and dining in addition to the traditional attractions that casinos offer. After examining millennials spending habits, experts believe that casinos will remain open, provided they offer diverse entertainment and gastronomical experiences for guests. Casino operators are expected to leverage special events to attract millennial patrons.