The biggest mistake that new business owners make is that they think a good product is going to sell itself. That doesn’t work in real life. If that were the case, then the richest people in the world would be the engineers who made the products instead of the people who sold and marketed them.
If you have a retail store that is mostly oriented on face-to-face sales, then you definitely need to optimize your point-of-sale display. You should always treat your store as a brand, which will help you sell more stuff. Click on this link to find out more.
Countertop displays are mostly used to amplify your marketing strategy and improve the relationship with your visitors and returning customers. When you’re in a store, you don’t think about all of the marketing and psychological tricks they’re playing on you at every given moment.
Instead, you’re there to spend money and enjoy yourself. However, behind every emotional connection with a customer, there is a lot of science and trial-and-error tactics that have been turned into processes. It’s quite difficult to come up with solutions that will fit all of your requirements.
As with anything, there are layers to the game, and you always need to start things with the final result in mind. Here are some of the benefits that will help you consider getting or improving your current counter display.
Create the perfect environment for reaching the final destination
Whenever someone comes into your store, you have their optimal trajectory in mind. In any store, there is a road that all customers need to pass through. As a business owner, you need to have a firm grasp of how the environment of your visitors looks like.
This will help you set up an optimal counter display. Do you have a store that’s massive like IKEA, Target, or Walmart? In those places, you can spend hours, and it will feel like a few minutes have gone by. There are too many items, and by the time the visitors come to the checkout, they’ve exhausted their decision-making reserves.
This makes them more susceptible to buying something right at the end. On the other hand, there are stores that are small, compact, where the setting is unique, and you’re surprised with items in an interesting location. All settings have their own obstacles that need to be covered. You can go to this page to read more https://obj.ca/article/local/natural-fit-marketing-expert-says-quickie-macewen-union-winner
Before you start designing a new display, it’s helpful to become a shadow of your ideal customer. Sit on the side and look at how most people are moving, as well as what they’re buying. See if you can notice the way in which they interact with your current display.
Should it be moved to the middle of the store, or do you need to let it stay right at the counter? Is there going to be a lot of visual clutter around it, or will it stay as a solitary item? Do you need to raise it to eye level, or should you shorten the height a bit more? All of these questions need to be answered before you proceed.
Should you look at them as marketing campaigns?
Digital brands have popularized marketing campaigns. They make an ad and then list it on social media such as Instagram and Facebook, then look at the metrics and do it all over again. Of course, they couldn’t do this if they didn’t have inspiration from the real deal.
In brick-and-mortar stores, counter displays work as marketing campaigns. You need to take into consideration that they have a time frame, budget, and shelf life. You need to know all of these factors because they will influence your sales.
These items are divided into a couple of categories. There are permanent, semi-permanent, and temporary countertop displays for you to choose. If you’re selling Halloween or Christmas products this season, then the best option would be to get a temporary display.
They are low cost and low effort, which makes them ideal for a seasonal promotion. You can swap them out easily, and since they’re cheap, you can swap them every year without incurring a significant investment. The semi-permanent option can last a bit more than the previous version. The optimal timeframe is between half a year to a year.
They can sustain everyday interactions for longer periods of time. Finally, the permanent option is extremely durable. They don’t use cardboard, and they are a bigger investment than the previous two. Investing in this option also gives you a better ROI.
All of these options have their own advantages and disadvantages. You should pick one based on your strategy and plans for the upcoming months. Before you make your choice, make sure you have information about your client’s demographics. Try to figure out their age, interests, gender, and response to high prices. This will improve your intellectual and emotional connection by crafting better strategies in the future.
